~ ARKRAFT ~

A watch brand that manually manufactures original watches at an atelier and store in downtown Kuramae, Tokyo.

The brand name [ARKRAFT] is "AR-", which has the meaning of connection, which is said to be the etymology of "ART" in art and "ARM" in arms.

"KRAFT" in German, which expresses productive and creative power such as productivity, labor, and natural power

It is a coined word that combines these two words that you always want to keep in mind.
 

~ Concept ~

"Functionality as a wristwatch tool + fusion of warmth and play unique to handwork"

[Standard], which is most in line with the concept
Based on the good old clock design of the early to mid 1900s [Vintage style],
Aware of modern simplicity and playfulness [Modern style],
Emphasizing the originality and individuality of the work [Individual style],

With these 4 lines as the axis, we continue to aim for works that will continue to be used with attachment 10 years and 20 years from now.

~ Material ~

Watch cases, dials, and other materials that have been used in accessory production for a long time, such as brass and silver, to give them a taste.

The watch belts are handmade one by one with high-quality Italian leather tanned with vegetable tannins that are gentle on the skin.

All the internal machines are from major domestic watch makers.

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~ Maintenance ~

All watches come with a one-year warranty from the time of purchase.

Even if the warranty period expires, it is handmade, so we will accept almost all repairs as long as the parts and materials are not out of print.

In addition, the initial defect rate is kept below 1% because all watches are checked for one week before shipping.

* Failure within one month of purchase is considered as an initial defect. Excludes battery consumption in store inventory.

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~ SNS ~

Facebook ... We will publish mainly the latest event information and new work information.

Instagram ... We will mainly publish the inventories of the actual stores in Kuramae.

Twitter ... We will publish store sales information, production information, commitment of each work, etc.

Blogger ... We will publish the theme of each work, explanation of belt leather, maintenance information, etc.

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